This is a sample of a creative direction I took on for my final project at UW-Whitewater. It was the best work my professor had ever seen. I did all of the art and creative development, while also taking up a good amount of the research and refocusing the spending for the campaign. It is a project that I am proud of and believe that it showcases my ability to comply with brand identity while implementing a creative direction that is of a valuable investment for a company.